Digital Marketing Strategy in 8 steps for success. Are you struggling to find the right digital marketing strategy for your small business? If you want to enhance your online presence, but are unsure how to go about it, continue reading to learn more about how to design your own digital marketing strategy. 1. Decide what you want to do. Your website should have a goal. Do you want to direct more traffic to your website? Do you want to increase your call volume? Ask yourself the hard questions and you’ll find your Digital Marketing Strategy taking shape. 2. Read about online marketing. New programs and innovations come out every day. Set aside some time each week to read your favorite marketing blog and get ideas for your website. 3. Adjust your headlines. Do your title tags describe your website? What is at the top of your home page? Does it describe what your website is for and does it do it in a unique way? If not, you need to remodel your <title> tags. 4. Track and analyze your metrics. Listening to your customers is important. Tracking how they use your website is also important. You cannot understand or improve what you cannot measure, so be sure to use Google Analytics and other tools to track your website’s activity. 5. Use free business directories. Many local business directories are absolutely free. Submit your information and measure how much business the free directories generate before you pay for their services. 6. Visit competitor’s websites. See what your competition is doing; pay special attention to companies that are successful. How do their websites compare to yours? 7. Include multimedia. Video content gives your website a huge ranking boost and appeals to many different age groups. Every business should have some type of video channel or presence and post to it regularly. 8. Blog regularly. Blogging can be tricky if you’re not a writer, but it is one of the most effective social media strategies available. If you’re not a writer, hire a content writer to create posts for you. By utilizing the right Digital Marketing Strategy, you can grow your business through your online presence!
8 Tips to Create a Successful Digital Marketing Strategy for your brandby Liz Rodriguez, August 22, 2014
The Top 3 Reasons Your Social Media Presence Mattersby Liz Rodriguez, February 27, 2014
Social Media Really Matters Top 3 Reasons Why Social media is vital to your digital marketing strategy. You may think that Facebook, Twitter, Tumblr and Pinterest are just fun ways to waste time at work, but they are far more than a delightful distraction. In fact, social media is poised to become the biggest marketing platform in history and, if used correctly, social media can engage your existing audience as well as potential customers or clients. 1. Reach Audiences Across the Globe Like reallife socializing, social media affords individuals the opportunity to interact, share ideas and enjoy each other’s company, but with one important difference: social media allows realtime interaction with individuals all over the world. Social media marketing makes the most of this ability and allows businesses to communicate with clients and other businesses anytime, anywhere. If there is breaking news in San Francisco, CA and it needs to be shared immediately with your followers in Pyeongtaek, South Korea, it can be done instantly. Regardless if you are sharing a new blog post or rolling out a new feature of your business, social media will keep your followers in the loop. 2. Enhance the Customer Service Experience When it comes to building brand loyalty and enticing customers to try a new product or service, there is little that is more compelling than testimony from satisfied customers. The majority of consumers look for immediate opportunities to interact with companies and other users or customers. Social media specializes in this kind of engagement and creates an instant connection between brand and consumer. Not only does this serve to satisfy the immediate needs of the customer, but businesses can use this feedback to tailor their customer service approach. 3. Make the Most of Your Marketing Strategy Advertising has been around for many years, but social media is relatively new and, in a short time, it has changed what people think of it in terms of brand promotion. By incorporating social media into your digital marketing campaign, you will find that you engage your current customers on a much deeper level and attract far more of the people you want to target with your ad campaigns. Target specific consumers based on their feedback and keep your followers up to date with the click of a button Your social media presence is one of the most important pieces of your digital marketing strategy. Cultivate personal … Continue reading →
3 Things You Should Know When Hiring a Web Design Agencyby Liz Rodriguez, April 15, 2012
Hiring the right web design agency can be a bit tricky. In order to find the right web design agency for you and your brand, there are a few things you need to look for. 1. Know which website platform your website will be built on It’s important to know … Continue reading →