Organic online marketing has forever changed the online ecosystem. Having a great website is simply just not enough anymore. The game keeps changing and the algorithms by Google for ranking a website high on search keeps changing too (constantly). Just when you think you’ve got the process for organic online … Continue reading
8 Tips to Create a Successful Digital Marketing Strategy for your brandby Liz Rodriguez, August 22, 2014
Digital Marketing Strategy in 8 steps for success. Are you struggling to find the right digital marketing strategy for your small business? If you want to enhance your online presence, but are unsure how to go about it, continue reading to learn more about how to design your own digital marketing strategy. 1. Decide what you want to do. Your website should have a goal. Do you want to direct more traffic to your website? Do you want to increase your call volume? Ask yourself the hard questions and you’ll find your Digital Marketing Strategy taking shape. 2. Read about online marketing. New programs and innovations come out every day. Set aside some time each week to read your favorite marketing blog and get ideas for your website. 3. Adjust your headlines. Do your title tags describe your website? What is at the top of your home page? Does it describe what your website is for and does it do it in a unique way? If not, you need to remodel your <title> tags. 4. Track and analyze your metrics. Listening to your customers is important. Tracking how they use your website is also important. You cannot understand or improve what you cannot measure, so be sure to use Google Analytics and other tools to track your website’s activity. 5. Use free business directories. Many local business directories are absolutely free. Submit your information and measure how much business the free directories generate before you pay for their services. 6. Visit competitor’s websites. See what your competition is doing; pay special attention to companies that are successful. How do their websites compare to yours? 7. Include multimedia. Video content gives your website a huge ranking boost and appeals to many different age groups. Every business should have some type of video channel or presence and post to it regularly. 8. Blog regularly. Blogging can be tricky if you’re not a writer, but it is one of the most effective social media strategies available. If you’re not a writer, hire a content writer to create posts for you. By utilizing the right Digital Marketing Strategy, you can grow your business through your online presence!