Gravatars: How can they be Useful for Your business Brand Management?

by Liz Rodriguez, November 22, 2013

Brand Management That Connects Brands with their Customers.

Brand Management

Do you know what exactly Gravatars are and how they can benefit you and your business Brand Management? The actual definition of “gravatar” (an abbreviation for globally recognized avatar) is a service for providing globally unique avatars which was created by Tom Preston-Werner. You can use any picture, icon, or logo for your personal Gravatar! My personal opinion is to use your own photo that will be the same photo used on Twitter, Instagram, Facebook, etc. This way, your face will be recognizable to a general audience especially if you are big into social media, writing, or building your name. If you are building your brand, I would recommend using your logo as your Gravatar. This will make your Brand Management more noticeable and every time you post a comment somewhere on a WordPress site, your logo will be visible to everyone that visits that page!

If this is your first time hearing about gravatars or you have been stalling creating your own, click here now to make yours! It literally takes about two and half minutes! Everywhere your email address that you choose to use is associated, your image will appear next to whatever you are the author of on WordPress.

Awesome Gravatar Benefits for brand management:

  • You do not need to register for every site you visit just to use a Gravatar
  • You can update the Gravatar you use across multiple sites by uploading a single image in a single place
  • Gravatars will get you or your brand noticed faster.

You can also enable the use of Gravatars for your users. This will help you recognize them and be able to engage in conversations easier when you are able to put a face with a name. We all know how hard it is to remember names especially networking through the internet-world. I know some people are not comfortable using their face as their Gravatar and that is perfectly fine. I would suggest having a special one created just for you or your business. I would not use a generic icon that has already been created.

Publishers will always be able to identify their loyal users/commenters that keep returning to leave comments as well as businesses will easily be able to remember their most important customers. Simply put, when using Gravatars there is no doubt that you will leave a more lasting impression, rather than not using one. After all, in today’s digital marketing world, you want to be able to stand out as much as you can.

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