Content Marketing Strategy, Web Design & Web Maintenance, Social Media, Local SEO, Email Marketing, PhotographyCase Study
About Granite World
Granite World is a wholesale distributor of imported natural stone in Miami since 2002. They have been importing the finest quality granite, marble, and quartz from around the world. Despite their sterling reputation, the team at Granite World felt that their brand was not recognized enough among local building professionals in South Florida.
A 360 degree content marketing strategy was executed to help this company have better brand recognition and reach within the local Miami community.
The Granite World partners came to Design House seeking a full-service 360 degree marketing solution. They needed our agency to develop an on-going content marketing strategy to help them increase brand awareness locally, by reaching out and educating architects, interior designers and builders, all while driving sales. After conducting much market research we determined the most effective online marketing plan had to be both: elegant and solid as a rock. As part of our marketing strategy we rolled out an engaging mobile responsive website with personalized photography, a strategic social media plan and email newsletters. It also includes managing on-going Pay Per Click (PPC) campaigns and an aggressive local SEO strategy. By educating the professionals that reached their site, Design House managed to convert visitors into sales leads. In just three months after rolling out our marketing campaigns, our client experienced a record sales growth of over 35% in just one quarter. We continue as partners with Stone and use our successful proven metrics full throttle.
Monthly website services: We continue to partner with Granite World and update their website; we continue to execute content marketing strategies that include PPC campaigns, social media management and local SEO among other online tactical campaigns. We also prepare photo shoots every quarter to keep their website, social media, and email marketing looking fresh and current. Our partnership is firm – we let the metric reports speak for themselves as proof of their growing success.